Why Dynamo tv and radio deals are real progress…..

So let me first start with the Comcast tv deal that the Dynamo have signed.

It is a three year deal with a large upside but an initial hinderance of cable distribution that is not where the network wants to be nor makes you the fan happy.
So what happens, people are angry, ticked off that their cable system does not have Comcast so they can’t get the Dynamo programming at the moment.

Just like soccer talk on the radio it is important that we feel and hear the reaction to fans as they are the ones that hold all to the fire.
So I find the emotional outpouring a positive thing. It is not like it was easy to always find the Dynamo on tv that easily over the years.
This has always been the challenge for local soccer programming.

Comcast who also have the Astros and Rockets now have acquired the Dynamo and a potential new base of fans that will want and will likely demand that their cable systems carry the Dynamo.
I elected to move to Comcast from U-verse based solely on channels I did not get which include CSNH, BEIN Sport and other soccer channels that I desire. Yeah, I don’t want to miss Spain’s La Liga or the top Italian Serie A matches!
This may not be the answer to all and I expect that ultimately CSN Houston will get in to all cable systems thus making this a great long term move from the Dynamo/Comcast.

POSTIVES: 1.) The Dynamo are getting paid for their content. This is awonderful
a statement of growth in tv. The Dynamo after all are running a business.
Value being realized in television.

2.) Coverage: Expect great game coverage with announcers on site, weekly and
monthly shows plus guests on evening live shows! Huge step up.
It is this tertiary support that has always been desired.
Fans for years have clamored for consistent tv coverage.

3.) Comcast belief: Top man Matt Hutchings has a connection to soccer and a
belief in the game and the Dynamo product, he understands
its place in the global and local picture. This confidence
and self belief from the top is important.
Comcast also knows it acquires legions of new viewers who
will push cable carriers. They will also push Comcast for
soccer coverage with credibility and expertise.

Radio
Gow Media’s David Gow was impressive in his statements, and excitement in acquiring more soccer content with the Dynamo game coverage and Dynamo All Access on Yahoo Sports 1560.
Of course he had already secured SOCCER MATTERS on Espn 97-5 with program director Dave Tepper back in November.
On 1560 Yahoo Sports is Firkin Soccer show.
They are committed to the coverage of soccer and have carried World Cup and Olympic soccer in the past.

Both Comcast and Gow men Matt Hutchings and David Gow have impressed me with their belief in soccer and their staffs have followed in committed fashion.
Personally having been in tv since 94 and radio since 2001 I see this as exciting!

These are two game changing media deals and in the end I believe all will be excited about the move forward and alot of that has to do with partners who have a TRUE belief in the game and want new viewers and listeners.

In the end you the fan must hold everyone to the fire and accountable for soccer coverage.

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