Sponsorship on jersey fronts have been a great space for advertisers.
After all why not have soccer players running around on tv with your logo emblazoned across their chest. How about a photo op or interview with that logo proudly displayed on your chest.
Yes the sponsorship logo stands out even more than the team symbol or crest. With that in mind it is valuable revenue generator.
So now the LA Galaxy will have Herbalife as their shirt sponsor and Toronto FC Bank of Montreal and Real Salt Lake with XANGO an energy drink I am told.
Never have heard of XanGo and that is the point, I have now.
The Herbalife deal is said to be for five years according to reports out of LA at a price of 5 million a year.
Who says the Beckham deal has not be worth it. Herbalife never steps forward at that price without one David Beckham.
*More disappointment for England as they drew 0-0 in Israel creating a number of chances and Jamie Carragher heading off the crossbar. The pressure intensifies on Steve McClaren and the questions role out around the EPL…..Has the foreign element in the EPL hurt the English National team? You bet it has? More thoughts on that later.
*Locally it is tiring to see the ridiculous structure that sourrounds our youth game. I wrote a piece that ran in today’s Houston Chronicle about youth development. Adults in decision making positions need to be the ones that are alleviating the pressure on youth and youth parents. This win at all cost mentality at 9, 10 years of age is just blatantly an example of how ridiculous the structure, rules, amount of games played and pressure’s inflicted on young players are.
When will common sense take over? Or is it just that leadership doesn’t understand player development.
It is time for the U.S. National team coach to dictate policy along with U.S. Soccer on the youth structure in this country(That makes to much sense).
Relieve state associations of this pressure, the fact is they are not equipped.
It’s all good and well to put coaching manuals together but what does it matter if it is not being heeded.
DOC’s and coaches need to get involved in the political process to IMPROVE a solid youth environment that needs to get better.
Time for some take charge pro- player development DOC’s to step in and push the pendulum back towards the player.
Less games, less pressure, better adult education and age specific training with gradual implementation of competition at the correct age. Seventy games a year at age 10 is mind blowing……If you don’t nurture the technical base with young players their chances of remaining in the game is limited. Soccer is an experience, players must have a soccer culture to play in in order to thrive.
Too many rules, filibusters and red tape are confusing the parent, player soccer relationship. Get back to the game.
*Freddy Adu will be on the Soccer Hour with Glenn Davis this Tuesday at 7pm on 790Am Radio